
Autotrader | Insight blog
Insights from the UK’s #1 automotive marketplace
How Phil Weaver Automotive made a success of distance selling
As we once again find ourselves in a third lockdown, we spoke with independent retailer Phil Weaver, Owner, Phil Weaver Automotive to hear his experiences of distance selling so far.
How can I attract buyers to my adverts?
The more buyers you can attract to your adverts, the more likely you are to increase engagement and conversion to sales. That’s why we’ve pulled together our top tips for making sure you’re digital forecourt is attracting as many buyers as possible.
Thank you and best wishes for 2021
Auto Trader’s CEO, Nathan Coe, looks back at the year and shares our plans for 2021.
What do you need to do to become a “digital retailer”?
As we’ve revealed in earlier blogs there are huge benefits to both buyers and retailers in digital retailing. So how can you take advantage of the benefits and become a digital retailer?
That’s what we’ll be covering in this, our final blog of the digital retailing blog series by looking at what tools are needed and how you can give buyers the confidence to buy online.
Our most significant advertising campaign to date
Our campaign shines an immensely positive light on the automotive industry. It celebrates the diverse nature of Britain’s drivers. And promises that whatever needs buyers might have, they can find what they’re looking for on Auto Trader.
Digital Retailing: Why should retailers care?
In the first of our weekly blogs revealing the findings of our latest Market Report, Digital car buying, we answered the question “what do buyers really think about buying cars online?”
The short answer is that buyers appetite towards buying a car online is growing but then this raises questions around what this means for retailers?
What do buyers really think about buying cars online?
What exactly do buyers think of online car sales?
It’s this question that we’ll answer in the first of our series of blogs using research and insights from our latest Market Report, Digital car buying.
An update from Nathan Coe, Auto Trader CEO
In his latest update, Auto Trader’s CEO, Nathan Coe, shares the latest market overview, what we’ve seen in the last few months and the outlook for 2021.
The Ultimate Guide to Distance Selling
Distance selling is rapidly coming the new normal for many retailers, so we put together a handy guide with everything you need to know about distance selling including the rules and regulations.
Auto Trader’s response to the ban on new petrol and diesel cars in the UK from 2030
Whilst our latest consumer research shows that consideration for EVs is high, massive incentives are still needed to convert this interest into sales so there is still much to be done to meet this new goalpost as we explain in our full response to the announced ban on the sale of new petrol and diesel cars by 2030.
Navigating the rules and regulations of distance selling
Ever since the first UK wide lockdown, the automotive retail sector has pivoted to dramatically increase its capacity to sell remotely, with many retailers now offering Click & Collect and Home Delivery.
With further COVID restrictions now in place across the UK and lockdown now in force in England, we spoke to trading standards expert Peter Stonely and Nona Bowkis, legal advisor at Lawgistics to help you gain more clarity on the rules and regulations around distance selling – helping you to have more confidence in selling remotely through the pandemic and beyond.
A few reasons to be optimistic through the latest restrictions
As COVID-19 restrictions continue to increase across the UK, we got our team together to take you through just what we are doing to support the automotive industry along with some top tips and insights to help retailers keep selling across the UK.
Six key recommendations for retailers to be thinking about now, from Daksh Gupta and Nathan Coe
In our most recent webinar, Auto Trader CEO, Nathan Coe was joined by Daksh Gupta, CEO of Marshall Motor Group. They shared perspectives on the past few months, how retailers can finish the year strong and areas for focus in 2021. Plus, get 6 key insights recommended for all retailers to focus on right now.
Covid-19 and beyond: How Drive Vauxhall has pushed through the pandemic
Katrina Lewis, Account Director at Auto Trader speaks with Rob Keenan, joint Managing Director of Drive Vauxhall about how the last 6 months have been for the franchise group and what lessons they have learnt that they have implemented through the 70’s plate change.
The latest update on consumer interest across the marketplace
If knowing our numbers is something you're interested in, here's all you need to know...
August update from our CEO, Nathan Coe
Auto Trader’s CEO, Nathan Coe, outlines our latest market insights, revealing a record growth in vehicle prices and how our audience and consumer engagement is at an all-time high!
Be ready to reimagine your new normal
In this week’s weekly blog, Dealer Auction’s CEO, Le Etta Pearce, looks at how digitisation of the car buying journey has accelerated along with how retailers can use a suite of digital tools to bring greater efficiency and source the best possible stock at the best possible price.
In conversation with John O’Hanlon
In this week’s webinar our Sales Director, Rebecca Clark spoke with John O’Hanlon, CEO, Waylands about his experiences throughout the COVID-19 pandemic and what his views are on the future for his business and indeed the automotive industry.