Autotrader | Insight blog

Insights from the UK’s #1 automotive marketplace

Jamie Muir Jamie Muir

How can I attract buyers to my adverts?

The more buyers you can attract to your adverts, the more likely you are to increase engagement and conversion to sales. That’s why we’ve pulled together our top tips for making sure you’re digital forecourt is attracting as many buyers as possible.

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Jamie Muir Jamie Muir

What do you need to do to become a “digital retailer”?

As we’ve revealed in earlier blogs there are huge benefits to both buyers and retailers in digital retailing. So how can you take advantage of the benefits and become a digital retailer?

That’s what we’ll be covering in this, our final blog of the digital retailing blog series by looking at what tools are needed and how you can give buyers the confidence to buy online.

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Jamie Muir Jamie Muir

Our most significant advertising campaign to date

Our campaign shines an immensely positive light on the automotive industry. It celebrates the diverse nature of Britain’s drivers. And promises that whatever needs buyers might have, they can find what they’re looking for on Auto Trader.

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Jamie Muir Jamie Muir

Digital Retailing: Why should retailers care?

In the first of our weekly blogs revealing the findings of our latest Market Report, Digital car buying, we answered the question “what do buyers really think about buying cars online?”

The short answer is that buyers appetite towards buying a car online is growing but then this raises questions around what this means for retailers?

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Jamie Muir Jamie Muir

The Ultimate Guide to Distance Selling

Distance selling is rapidly coming the new normal for many retailers, so we put together a handy guide with everything you need to know about distance selling including the rules and regulations.

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Jamie Muir Jamie Muir

Navigating the rules and regulations of distance selling

Ever since the first UK wide lockdown, the automotive retail sector has pivoted to dramatically increase its capacity to sell remotely, with many retailers now offering Click & Collect and Home Delivery.

With further COVID restrictions now in place across the UK and lockdown now in force in England, we spoke to trading standards expert Peter Stonely and Nona Bowkis, legal advisor at Lawgistics to help you gain more clarity on the rules and regulations around distance selling – helping you to have more confidence in selling remotely through the pandemic and beyond.

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Jamie Muir Jamie Muir

August update from our CEO, Nathan Coe

Auto Trader’s CEO, Nathan Coe, outlines our latest market insights, revealing a record growth in vehicle prices and how our audience and consumer engagement is at an all-time high!

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Jamie Muir Jamie Muir

Be ready to reimagine your new normal

In this week’s weekly blog, Dealer Auction’s CEO, Le Etta Pearce, looks at how digitisation of the car buying journey has accelerated along with how retailers can use a suite of digital tools to bring greater efficiency and source the best possible stock at the best possible price.

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Jamie Muir Jamie Muir

In conversation with John O’Hanlon

In this week’s webinar our Sales Director, Rebecca Clark spoke with John O’Hanlon, CEO, Waylands about his experiences throughout the COVID-19 pandemic and what his views are on the future for his business and indeed the automotive industry.

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