On 22nd September we’ll complete our admin fees journey by adding the admin fee into the total advertised price and reflecting this in our valuations and price indicators

See how your adverts would perform on a different package using our new Performance Simulator tool.

Tips for writing an admin fee description if your business charges one to customers

Performance Rating helps you quickly understand how well your adverts are performing vs competing adverts and know whether your adverts are winning buyers’ attention. Plus we’ve improved how you can track performance improvements over time.

We recently covered our plans to show admin fees on Auto Trader adverts on our webinar on 3rd March. We received lots of questions from our retailer partners on what does or does not count as an admin fee. Ben Smith, product lead for our admin fees work answers your questions.

In this blog post we outline the next steps in our journey to create full price transparency by changing how we deal with admin fees on Auto Trader.

Building on changes we started in June, we’re making more significant improvements to our desktop website for buyers and retailers.

We are confident this support will enable you to make the most from a difficult November and December, so that we can all come out fast in January, starting the new year in the strongest possible position.

Nathan shares the latest on consumer demand, how we can continue to support buyers during COVID-19 and how we’re helping retailers finish the year strong.

Offering a highly relevant and powerful way to target local buyers and your brand where it matters

Read our vision and initial test plans for an exciting new product coming to market to help our retail partners extend their geographical sales reach and adapt to emerging eCommerce trends in automotive.

July saw the largest monthly increase in used cars prices since August 2018. The average sticker price of a used car last month was £13,888, which marks a 4.6% year-on-year increase on a like-for-like basis, and the fourth consecutive month of price growth.

Used car prices increased by 4.7% year-on-year for w/c 13 July amid strong audience growth and purchase intent from buyers with leads to retailers up over 60% year-on-year. Read the latest market update from Rich Walker, Auto Trader’s Data & Insight Director.

Read more on Auto Trader’s plans around admin fees to bring more transparency to buyers on final purchase prices

Today Auto Trader accelerates consumer marketing activity with a multi-million-pound campaign targeting in-market buyers.

Everything we do is designed to make buying easier, connecting the right buyers to the right vehicles as quickly and easily as possible. Read more about some major changes we’re making to improve buyers engagement with your adverts.

Auto Trader data scientists continue to analyse the market with evidence based insights from hundreds of thousands of vehicle observations

Get retail ready, responsibly as retailers allowed back to work with contactless and remote selling solutions plugging the gap until showrooms are allowed to reopen.

Reassure buyers that their safety is your priority with our new advert features including COVID-19 safety measures, and remote selling features such as live video viewing and home delivery.