Autotrader | Insight blog
Insights from the UK’s leading automotive marketplace
Could there be opportunities for motorhome and caravan dealers when restrictions begin to be lifted?
The National Caravan Council’s Louise Wood talked to Auto Trader about recent research which the NCC undertook into consumers attitudes to holidays which shows there is potential for a significant shift towards staycationing.
New remote selling features to help you get retail ready, responsibly.
Reassure buyers that their safety is your priority with our new advert features including COVID-19 safety measures, and remote selling features such as live video viewing and home delivery.
Luke Gregory from Colchester Kawasaki tells us how they’re preparing for the future
We get an insight into how the largest Kawasaki dealer in the UK are streamlining their processes to make sure they are in a good place logistically and rearing to go once able to reopen properly.
Are your brand new cars visible online?
Following the SMMT’s announcement in the last few days about April’s new car transactions being down 97% year-on-year, I have to say, I was surprised that even 4,000 cars registered at all. And whilst alarming, the demand from consumers is still bubbling.
Your distance selling questions answered, by Trading Standards expert, Peter Stonely
On last weeks webinar, we were joined by Chartered Trading Institute Specialist, Peter Stonely. We opened the floor to questions for Peter and were inundated with questions around distance selling laws. It simply wasn’t possible to answer them all live on the webinar, so we caught up with Peter afterwards to get answers to the ones we weren’t able to answer live.
Q&A: How Anchor Vans are operating through lockdown
We spoke to Simon and Greg Joyce from Anchor Vans to find out how the current situation has affected their business and how they are preparing for the restrictions being lifted to ensure the business is back up to speed and ready to start retailing again as soon as it is safe to do so.
DVLA confirms changes to test drives as a result of COVID-19
The topic of consumer test drives came up is this weeks webinar, click here in case you missed it. And we wanted to let you know that we have just received confirmation from the Driver and Vehicle Licensing Agency (DVLA) that potential buyers are now permitted to test drive a vehicle on trade plates, without the retailer being present.
Expert advice for distance selling
Back by popular demand, hear expert advice on this tricky subject from Trading Standards consultant, Peter Stonely.
How retailers are going above and beyond to gain customers trust and confidence in their safe practices
Over the last few weeks, I’ve spoken to loads of retailers of all shapes and sizes. And I’ve been really inspired and assured by some of the practices they’re putting in place to gain the trust and confidence of their customers in preparation for when they’re ready to retail again at full capacity. Here’s my collation of some the best practices I’ve observed from retailers across the UK.
“It’s not just what they buy, but how they’ll buy it”. How retailers must adapt to changing consumer shopping needs.
Our latest consumer research findings illustrate how UK consumers are thinking about their next vehicle purchase and what that could mean for retailers. Plus, we’ll reveal the new features we’ll be launching soon to help you adapt.
Will COVID-19 have a positive impact on car sales post lockdown?
For those of you who were able to join our webinar this week (22nd April), you would have heard me discuss some of the key findings from our latest consumer research. Conducted just last week, four weeks into the COVID-19 lockdown, it was based on three separate surveys which collectively sourced the opinions of over 3,000 people.
An update from Auto Trader Bikes
This week, Rob Morphet gives us an audience update on Auto Trader Bikes and is joined by Jordan Bikes in Leeds to find out how they're navigating these unprecedented times.
What are the implications of COVID-19 for consumer finance agreements?
This week, we invited James Marquette, Senior Policy Advisor at the Finance & Leasing Association (FLA) to provide insight into the implications COVID-19 is having on consumer finance agreements, and whether there are likely to be any knock-on effects on PCP and PCH agreements as a result. In this guest blog, James explains more…
Supporting automotive brands during the COVID-19 ‘lockdown’ (and beyond)
Jon Davies, Auto Trader’s Brand Partnership Director, discusses the current challenges facing automotive brands and the support we’re offering.
Cutting through the uncertainty of COVID-19 with insight
There’s no doubt that the impact of this coronavirus (COVID-19) outbreak has changed the retail landscape, and its effects will be felt for a long time to come. Whilst no one can predict when things will return to ‘normal’ at a time of such uncertainty, we believe the most powerful thing for any business is information.
Auto Trader COVID-19 support extended into May
We remain committed to doing the right thing to support you and the wider automotive industry. The latest government guidance has extended the current lockdown for at least 3 weeks and as a result we expect dealerships to remain closed. As a sign of our continued support, while you are required to remain closed during May, our advertising packages will remain free.
How rapid shifts in consumer behaviour could present new opportunities for retailers
In my last blog post, I talked about how COVID-19 is affecting pricing, and whether that might affect retailer strategies. Based on your feedback and questions from our weekly webinars, this time I’m looking at shifts in consumer behaviour and the opportunities that might arise for retailers as a result.
Audience update for our leisure and commercial vehicle channels
Insight into consumer behaviour across our leisure and commercial vehicle channels.
How is pricing being affected during COVID-19 and what should my strategy be when trading resumes?
We’ve been getting a lot of questions on pricing trends and behaviour we’re observing, so our Franchise Brand Director did some digging and shares his commentary on what we’re observing, how this might relate to previous economic crises and offers his advice to those in the motor trade. A must read.
How automotive brands can continue to connect with new car buyers
In this guest blog with Patrick Fuller, Head of Insight at data science specialists Sophus3, we explore what automotive brands can be doing right now to continue to connect with new car buyers.