We caught up with Andreas Welham, Head of Remarketing and Residual Values at Mazda UK to find out how they’ve been implementing our new Retailer Performance Masterclasses (RPM) throughout their network.

In Q1 2021 we’ve seen the market contract to around 70-80% of normal sales volumes¹. Yet many retailers have reported strong performance with some even suggesting February was a record month, despite the restrictions. We explore how these customers have grown their share of sales in a competitive market.

In a time when physical contact must be limited for the foreseeable future, handling part-exchanges is understandably an obstacle to selling safely and efficiently. Discover how a simple solution can help you manage your part-ex process remotely now, and more effectively after reopening.

Test drives. Are they legal under the current restrictions? With continued speculation and conflicting information, we explore how retailers are finding success without them in today’s market.

Our CEO Nathan Coe shares an update in light of the government’s announced roadmap out of the current lockdown restrictions.

In this blog post we outline the next steps in our journey to create full price transparency by changing how we deal with admin fees on Auto Trader.

Find out our latest hints and tips on how you can make sure buyers stay engaged with your advert, increasing the likelihood that their search turns into a sale.

We take a look at the good, the bad and the ugly of vehicle descriptions and consider what consumers need to know, what isn’t necessary and what can actually be detrimental to your chances of selling a vehicle.

Our CEO, Nathan Coe, shares a look at the year ahead along with how the transition to digital retailing will look.

Despite the current restrictions across the UK, our market analysis reveals that the automotive retail market performed above expectations in January 2021.

Find out all you need to know about Retailer Stores - an all-new way for you to showcase your brand to buyers on Auto Trader.

We spoke to James Davis, Customer Insight and Strategy Director for CVs at Cox Automotive to get his take on the latest restrictions and how they might impact the van market over the coming weeks and months.  

As we once again find ourselves in a third lockdown, we spoke with independent retailer Phil Weaver, Owner, Phil Weaver Automotive to hear his experiences of distance selling so far.

The more buyers you can attract to your adverts, the more likely you are to increase engagement and conversion to sales. That’s why we’ve pulled together our top tips for making sure you’re digital forecourt is attracting as many buyers as possible.

Although 2021 hasn’t started the way we would have hoped, we’re still seeing high demand for vans, with January audience so far being up 39% versus the same time last year, and leads still 71% ahead.

We explore the learnings from previous lockdowns and review the outlook for lockdown 3, providing our latest tools and insights to ensure you can continue to attract, engage and convert buyers on Auto Trader.

Throughout this crisis, we’ve supported our industry in every way we can. From product developments to enable digital retailing, to regular sharing of data and insight to support your business decisions, through to the financial support we provided with discounted packages, free periods and deferred payment terms.

Auto Trader’s CEO, Nathan Coe, looks back at the year and shares our plans for 2021.

As we’ve revealed in earlier blogs there are huge benefits to both buyers and retailers in digital retailing. So how can you take advantage of the benefits and become a digital retailer?

That’s what we’ll be covering in this, our final blog of the digital retailing blog series by looking at what tools are needed and how you can give buyers the confidence to buy online.

Our campaign shines an immensely positive light on the automotive industry. It celebrates the diverse nature of Britain’s drivers. And promises that whatever needs buyers might have, they can find what they’re looking for on Auto Trader.