Three Brand New Offers For 2026
As we move into 2026, we know there are pressures for businesses within our industry. Margins are tight which means every decision matters, and flexibility is essential. That’s why we’re focused on supporting you with practical ways to drive sales, profit and growth during the first part of the year.
Introducing your value‑driving offers
In 2026, we’re giving you more flexibility than ever. Putting you in control with a choice of three brilliant offers to boost the value you get from your Autotrader package. Each one is designed to help you get more visibility, more interest and more impact from your advertising, exactly when it’ll make the biggest difference.
You can activate the offer that’s right for you, at the time that’s right for your business, from 16th February until the end of May. There are no fixed schedules, no pressure to use anything before you’re ready, and most importantly, no commitment to buy once the offer ends.
Free Double Stock puts more of your forecourt in front of more buyers.
For four weeks, we’ll double your contracted stock at no extra cost, giving you the chance to unlock unadvertised vehicles on Autotrader and expand your reach when demand is high or you need a timely push. An option ideal if you have unadvertised stock on your forecourt or if you can source additional stock to benefit.
You’ll also get the option to advertise some, or all, of your extra stock for an additional four weeks at half price.
Free Package Upgrade gives every advert more power.
You can level up to the next package level for twelve weeks, at no additional cost. The upgrade puts your stock higher in search so you get more eyes on your adverts, helping you gain more response and convert more sales. It’s a powerful tool if you can't access additional stock right now but want to maximise your exposure to the right buyers, improve speed of sale or maximise profitability.
Free PPC lets you dial up response for the vehicles that matter most.
For four weeks, you can run a PPC campaign with a maximum budget equal to 20% of your total package spend, free of charge. It’s a precise way to boost visibility for priority or over‑age stock, giving it the focus it needs without resorting to pulling the price lever so you can maximise profit.
Here’s how it works
These offers are available to retailers on a Standard package or above. You can activate any one of these offers at any time between 16th February and 29th May. To qualify, your baseline stock and package level must remain as it is on the 31st January until you finish using your chosen offer. You decide which option best supports your goals and when to switch it on.
If you’d like talk more about each offer, and plan the best timing for your business,
speak to your Partnership Manager on 0345 111 0002.
Terms and Conditions Apply : Free Double Stock Offer | Free Package Upgrade Offer | Free PPC Offer
Offers are available to retailers on a package level of Standard, Enhanced, Super and Ultra.
