This year’s Auto Trader Graduate Sell a Vehicle project included an exciting new addition, Bikes! Working with the Auto Trader platform, a generous new budget of £11,500, and alongside our appointed bike dealer Ritebike; our team of 5 eager early careers employees were given 45 days and tasked with sourcing, advertising, and selling a motorcycle.

Consumer demand is at some of the highest levels we’ve ever seen with many retailers reporting that May and June have been exceptionally strong sales months. But whilst demand remains strong, you could be missing out on extra profit from each sale you make.

In this blog, we’ll reveal exactly what you need to do to ensure your maximising the profit on your forecourt as well as explore whether high priced cars on Auto Trader sell.

With many car buyers now on the hunt for their next new car, we reveal exactly who the new car buyer is.

See how your adverts would perform on a different package using our new Performance Simulator tool.

Tips for writing an admin fee description if your business charges one to customers

How are van retailers coping with the increased demand, the shortage in supply, increased pricing and uncertainty of the future of the market? We spoke to one independent and one franchise retailer to get their thoughts.

Last week saw the last of UK forecourts reopening, and for Luscombes of Leed’s it proved to be a record week, with last week’s performance being 40% higher than their previous record.

To find out what has contributed to such a successful forecourt reopening and what learnings they have taken from lockdown, Marc Thornborough hosted a Q&A with Sam Luscombe and you can find out what they said here.

There are three key reasons why retailers must bring the forecourt experience online in today’s market. Firstly It will help you to sell more cars by reaching a bigger audience. It’s more time-efficient than traditional sales and you can save money by adapting to a digital-first approach. We explore why and how in our latest blog.

We reveal the details of the Auto Trader Highly Rated 2021 programme.

Many consumers continue to value physical forecourt experiences from local retailers, yet the pandemic and the emergence of online only players is disrupting the retail landscape. It has accelerated consumer preferences towards transacting online and many have already adapted by establishing new online journeys.

From proactive showroom visitors, to digital adopters. If you want to appeal to all buyer types, you need to apply the five principles of a digital-first approach:

With forecourts reopening this week, we’re already seeing feedback from retailers that replenishing stock is becoming a challenge. This is likely to be the impact of sales performance returning to near-normal levels, overlaid by some retailers gearing up for a return to the market. We provide 3 top tips to establish a winning sourcing strategy in a busy marketplace.

Performance Rating helps you quickly understand how well your adverts are performing vs competing adverts and know whether your adverts are winning buyers’ attention. Plus we’ve improved how you can track performance improvements over time.

As forecourts reopen, we look at reasons to be optimistic for April and practical advice for retailers who want to stay with the industry as it moves forward beyond the pandemic.

As we pass 1 year since the first national lockdown, our CEO Nathan Coe reflects on how the automotive industry has risen to meet the challenges presented by the pandemic and how it has changed our industry forever.

Find out how we’re ramping up our marketing activity as forecourts reopen to bring more buyers to your adverts and bring buyers waiting for forecourts to reopen back into market. Plus we take a look at our latest campaign results and how it has driven more buyers to your adverts

What should motorhome and caravan retailers be focusing on over the coming weeks to ensure they’re ready for buyers? We spoke to Jo Chubb from the National Caravan Council (NCC) for their thoughts on how dealers should prepare.

How is Auto Trader bringing women to the forefront of its business and what can be done to challenge sexism in the workplace?

These are just some of the questions that were asked to our panel of experts on our International Women’s Day and you can find out what they had to say in our latest blog.

We recently covered our plans to show admin fees on Auto Trader adverts on our webinar on 3rd March. We received lots of questions from our retailer partners on what does or does not count as an admin fee. Ben Smith, product lead for our admin fees work answers your questions.