We explore how the use of real-time data can drastically improve efficiencies across retailer’s business, allowing them to focus on capitalising on the high levels of demand that we continue to see.

In his latest update, our CEO Nathan Coe shares our latest insights into consumer demand and reveals our plans for 2022.

2021 will be remembered for many reasons in the automotive industry. It was a year when we saw unprecedented consumer demand, a shortage of new cars brought about by the ongoing chip shortage and a year when we saw used car prices soar.

But of all the developments in our industry last year, none was so significant than the growth we saw in electric vehicles.

We examine the latest used car pricing data from December and what this means for 2022.

In this 10-minute video, we’ll cover the biggest things impacting the market right now, and how you can stay on top of it.

Despite 2021 ending with a drop in new car transactions, our Commercial Director Ian Plummer highlights that 2021 did see some encouraging trends that look set to continue into the new year.

To make the most of the next few weeks, retailers must continue to ensure they’re able to deliver against the ever-increasing expectations of online consumers, delivering a seamless experience no matter where or how the buyer wishes to complete the transaction.

So, here’s our 3 top things to focus on right now.

We are going live from Christmas Day with our brand-new TV ad and you can catch a first glimpse of it here.

Our CEO Nathan Coe reflects on 2021 and looks to what’s next in 2022.

As 2021 starts to wind down, we’re looking ahead to 2022 and beyond and forecasting what is in store for new and used car sales.

The latest government announcement sees England moving to “Plan B” in order to tackle the rising number of Covid cases as the Omicron variant continues to spread. But what does this mean for retailers?

Did you know that 42% of buyers in January this year did their research in December 2020?

Whilst the current market is far from predictable, it’s a safe bet that those buyers looking to make a purchase early next year are doing their research and looking at your adverts on our marketplace right now. So what do you need to do to prepare for January?

The record growth we’ve seen in used car prices in recent months shows no signs of slowing with November marking the 20th month of consecutive price growth.

Here we detail exactly where prices are currently at and what we can expect in the near future.

The much-publicised new car supply shortage combined with the surge in consumer demand that we’ve seen through the pandemic have resulted in the automotive retail market booming over the last 18 months. Many retailers have reported record sales with record profit levels as demand has continued throughout this period.

But with the UK seemingly heading towards the end of the pandemic, what are we currently seeing with pricing & speed of sale and when can we expect market conditions to return to “normal”?

We recently spoke to Paul Richards, Owner of Crompton Way Motors to learn about his experience using Auto Trader Connect. Paul was part of a 6-month pilot programme for upgrading data feeds and we asked him how more advanced vehicle data, shared in real-time had benefitted his business.