Autotrader | Insight blog
Insights from the UK’s leading automotive marketplace
The new Autotrader buying journey is here
As we approach the end of 2025, we're not slowing down – we're accelerating towards some exciting milestones that will transform how you connect with car buyers.
We've spent decades investing in technology and data to provide you with unique insights into vehicles – insights many of you now use in your day-to-day decision-making. Now, we are in a place to take things one step further, and provide information about the buyer. It's made possible by the new Autotrader buying journey with Deal Builder at its centre.
Smarter Search, Stronger Packages: Unlocking More Value for Retailers
Smarter Search, Stronger Packages: Unlocking More Value for Retailers
Are You Missing Out on Buyers? Lessons from the Latest Mystery Shop
As part of the Autotrader Retailer Awards, we run an annual mystery shopping programme targeting the top 1000 car retailers on our platform. It’s designed to uncover what great customer service really looks like... and where it’s falling short.
Introducing our new brand platform and multi-million-pound marketing campaign
This autumn we’re launching a new way of talking about Autotrader. A new brand platform that can flex across campaigns, stand the test of time and broaden our relevance.
Could You Be the Next Award-Winning Retailer? Nominations Close Soon!
The 2025 Autotrader Retailer Awards are now open for entries, marking 18 years of celebrating excellence across the automotive industry. With just one week left to submit your nomination, the countdown is officially on to be recognised as one of the UK’s leading award-winning automotive retailers.
An update from our CEO
As we move into the second half of the year, our CEO shares his reflections on some significant milestones over the last few months, the outlook for the remainder of 2025 and Autotrader’s vision for the future of automotive retailing.
What do car buyers really want?
Uncover what 225,000 car owners told us about their car in our Drivers’ Choice Awards survey.
Our Podcasts
All Chat, No Charts is a short weekly podcast where in just 10 minutes, we unpack pricing trends, shifts in consumer demand, and the insights retailers need to make smarter decisions.
No slides, no dashboards, just straightforward analysis.
Join Erin Baker Autotrader Editorial Director, award-winning motoring journalist and single mum of 2, as she chats to inspiring women from across the automotive industry about work, family, ambition and everything in between. Honest and uplifting, this podcast celebrates success, learns from setbacks, and reminds listeners they’re not alone.
We’re handing you The Keys on YouTube
Actually useful automotive advice from industry experts brought to you each week. Giving you tips and tricks to make your retailer smarter and more profitable. And to get you a good night's sleep.
Our dealers put their personalities front and centre. Their views, experiences and stories shared with you. Expect high energy, debate, and different perspectives all coming to the table.
Dealers on the day to day - in their own words, in their own worlds. We travel across the UK to visit real dealers to see how they work and achieve great things. We're proud to partner with every single on of them.