Auto Trader Connect: Spring Update
2025 has gotten off to a great start and our teams have been working tirelessly alongside all our Partners to continue to deliver the best possible service for all of our shared customers. With this in mind, we wanted to take a moment to look back at some of the changes we’ve delivered in the last few months and take a sneak peek at what’s coming up over the next few months.
Whats happened so far:
In addition to some major changes such as launching Co-Driver, changes to the product page and transitioning from the Leads API to the Deals API. We’ve also delivered some smaller but equally important updates to the API to improve how retailers and tech partners access our data including:
Deals production ready for leads
Leads can now be managed via the Deals API, with deadline for Leads API partners to move to Deals API set for March 2026.
Lookup by VIN
The Vehicles API now supports a new VIN parameter that allows clients to look up vehicle details by supplying VIN.
Looking ahead:
Now let’s see what’s coming up in Auto Trader Connect over the next quarter and beyond:
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We are enabling the ability for Retailers and OEMs to display static Finance offers on their adverts.
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We’re giving better visibility of retailer information and what partners are permitted to do on their behalf
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A new tier in our stock offering, this is designed for retailers to tactically advertise vehicles that fall with the price bracket of £2,500-£7,000.
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We made changes to notifications filtering to better manage the number of notifications partners receive and help them better identify changes that matter to them.
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We will now give visibility of OEM pack details within the API, showing the additional features contained within a pack on a given vehicle.
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We’re adding three new types of Van valuations to our API helping retailers make smarter decisions faster when buying and selling Vans.