A smarter, more valuable Portal experience
We’re evolving Portal to bring the information that matters most to you into one place, making it easier to understand your performance and get more value from Autotrader through clear, self-serve insights
This week you’ll notice a number of changes to the look and feel of Portal, including…
A more focused dashboard
You’ve told us that Portal should make it easier to understand how your business is performing and what actions you need to take.
That’s why we’ve refreshed the homepage to bring the most important information into clearer focus while keeping the experience familiar. You’ll be able to quickly see how your business is performing and access the insights that matter most.
Greater visibility into what’s driving performance
Sales matter most, so we’ve introduced new performance insights to help you understand your results over time and what’s influencing them.
A new Stock Turn tile and dedicated Sales page bring together key information, including:
Average stock turn and the sales need to maintain performance
Observed and confirmed sales over time
Performance trends alongside factors such as forecourt size, stock levels, advert volumes, and package changes
Together, these insights provide a clearer picture of how changes to your business may be impacting performance.
Understanding the impact of your package
With so many factors affecting performance, it can be hard to see the role your advertising package plays.
To help we’re introducing new Advert views uplift insights that show how your package supports visibility on Autotrader. We’ve also improved the package comparison experience, making it easier to explore your options and understand the benefits available with each package.
Get more from your package
We’re making it easier to discover and use tools, features and benefits included in your package.
A new package page brings everything together in one place, helping you:
Explore everything included in your package
Understand how each feature supports your business
Get more value from the package you’re already paying for
Whether it’s understanding the market, saving time or helping convert more customers, you’ll have a clearer view of the support available to you.
Helping you improve advert performance
We’re enhancing guidance in Portal to help you create better adverts, improve stock performance and get more value from your Autotrader investment.
To make improvements opportunities clearer, advert completeness is now adverts with quality issues.
We’ll highlight a wider range of issues that could affect performance, including:
Missing or low-quality images
Missing or limited vehicle descriptions
Key vehicle history information such as service history, MOT details, number of owners & keys
These updates help you identify areas for improvement quickly and take actions so you can attract more buyers.
Watch the full Portal walkthrough
More to come
These changes are just the beginning.
Over the coming months, we’ll continue introducing new insights, guidance, and tools designed to help you better understand performance, identify opportunities and get the most from your Autotrader package.