Buying Signals: Introducing High Intent Activity
Understanding who's ready to buy is one thing. Knowing what’s driving their interest is even more powerful. That's why we've introduced High Intent Activity, a new enhancement to Buying Signals that gives you greater visibility into the behaviours behind a High Intent lead.
You’re now able to see some the actions a buyer has taken on Autotrader, helping you understand what’s driving their interest and where they may be in their buying journey. These include;
High time spent on advert
Viewed images
Viewed video
Read the vehicle description
Viewed vehicle spec & features
Viewed running costs
Viewed vehicle history check
Viewed Vehicle Highlights
Read retailer reviews
Visited retailer website
Visited retailer store page
Viewed locations / directions
Shared the advert
Started an insurance quote
More confidence in every conversation
Customers consistently tell us that understanding intent is key when managing enquiries and allocating time effectively. This enhancement adds another layer of confidence by providing you greater visibility behind Buying Signals.
High Intent Activity doesn't change the value of other enquiries. Every lead remains an opportunity. It simply provides additional context that can help you focus your efforts.
We built this feature directly from your feedback to give you greater visibility into what sits behind the High Intent flag. We’ve already delivered more than 1 million online enquiries enriched with Buying Signals, and are continuing to invest in tools that help you turn that insight into action.
What to do next
Already using Buying Signals? Look out for High Intent Activity inside eligible leads in Portal.
New to Buying Signals? Speak to your Partnership Manager or give us a call on 0345 111 0002 to get started.
Using a third-party system? Contact your integrator to make Buying Signals visible in your system. We’ll work with them to get you set up.
