Our Highly Rated 2025 winners have been announced…
Showcasing high standards of customer service
Today we have announced our Highly Rated retailers for 2025. This year, we are thrilled to award almost 2,000 retailers a Highly Rated award on Autotrader.
Encouraging your customers to share their positive experience by leaving a review gives you the opportunity to showcase your high standard of customer service to both current and future buyers. Once a year we award the retailers who have been consistently recognised by their customers on providing outstanding customer service over the last 12 months through their reviews.
Reviews are crucial to building trust and confidence with buyers, with a recent onsite survey showing that 74% of Autotrader consumers said that they would be more likely to visit a retailer who is Highly Rated than one who isn’t when purchasing their next vehicle¹
This year, we have once again identified the retailers who have hit our criteria over the last 12 months:
A high volume of recent reviews on Autotrader in proportion to your sales
An average review rating of 4* and above
Replied to 95% of 1- and 2-star reviews on Autotrader
A minimum of 10 reviews
Introducing the Highly Rated Merchandise store
Brand new for this year, all Highly Rated 2025 winners will be able to access our exclusive Highly Rated Merchandise store allowing them to claim their sticker pack and shop for additional award materials to proudly display in their dealership.
In addition to this all winners will receive the Highly Rated award displayed on their adverts and Retailer Stores.
Share your success and enter our prize draw
To reach even more potential customers, make sure you share your success across social media. We’re giving 3 lucky winners a donation of £500 to a charity of their choice. Here’s what you need to do to enter:
Post a photo or video of your Highly Rated 2025 Award in your showroom
Entries across multiple platforms are permitted, so make sure you tag our Autotrader Insight social media accounts on LinkedIn (Autotrader Insight) and Instagram (@AutotraderInsight) using the hashtag #athighlyrated2025
You’ll be entered once into the prize draw (per social media platform) if you share your own photo or twice if you share a video of you with your award materials.
The prize draw will run between 10am on Monday 14th July 2025 and 23:59pm on Monday 4th August 2025.²
“Achieving the Auto Trader Highly Rated Award every year for the last seven years makes us all very proud. Plus it gives our customers and potential customers a great amount of comfort and confidence when purchasing their next vehicle from us, particularly when doing distance sales, not forgetting the confidence it gives to our staff and the spin off for our after sales department. Customer service is not a target, it is a way of life”
Your Highly Rated 2026 journey starts now
Don’t forget Highly Rated is measured on a yearly basis and reviews are already counting towards next year’s award. Keep collecting and replying to reviews throughout the year to be in with the best chance of winning in 2026.
Onsite survey on autotrader.co.uk April 2025 with 1461 consumers where 74% said that they would be more likely to visit a retailer who was Highly Rated.
Please visit https://www.autotrader.co.uk/partners/retailer/terms-and-conditions/highly-rated-prizedraw-terms for full terms and conditions before entering. Enter 14/07/25 until 04/08/25. The winners will be selected at random.