Autotrader | Insight blog

Insights from the UK’s leading automotive marketplace

Camilla Ellerton, Consumer Marketing Director Camilla Ellerton, Consumer Marketing Director

Continuing to invest in bringing more buyers to your adverts

We’re committed to investing in powerful consumer marketing to bring in-market buyers to your adverts. All of which have worked to bring more buyers to site than ever before!

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Camilla Ellerton, Consumer Marketing Director Camilla Ellerton, Consumer Marketing Director

Continuing to invest in bringing in-market buyers to your adverts

We’re committed to investing in powerful consumer marketing to bring in-market buyers to your adverts. We’ve reached buyers through nationwide advertising campaigns on TV, broadcast video on demand, as well as digital channels including YouTube, Facebook, and Snapchat, which has played a key role in being front-of-mind for young drivers.

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Our Podcasts

All Chat, No Charts is a short weekly podcast where in just 10 minutes, we unpack pricing trends, shifts in consumer demand, and the insights retailers need to make smarter decisions.

No slides, no dashboards, just straightforward analysis.

Join Erin Baker Autotrader Editorial Director, award-winning motoring journalist and single mum of 2, as she chats to inspiring women from across the automotive industry about work, family, ambition and everything in between. Honest and uplifting, this podcast celebrates success, learns from setbacks, and reminds listeners they’re not alone.

We’re handing you The Keys on YouTube

Actually useful automotive advice from industry experts brought to you each week. Giving you tips and tricks to make your retailer smarter and more profitable. And to get you a good night's sleep.

Our dealers put their personalities front and centre. Their views, experiences and stories shared with you. Expect high energy, debate, and different perspectives all coming to the table.

Dealers on the day to day - in their own words, in their own worlds. We travel across the UK to visit real dealers to see how they work and achieve great things. We're proud to partner with every single on of them.