Autotrader | Insight blog

Insights from the UK’s leading automotive marketplace

Auto Trader Auto Trader

Auto Trader partners with Automotive Transformation Group to bring real-time data benefits to retailers

At a time when data is more critical to success than ever, Automotive Transformation Group has integrated its NetDirector® SalesMaster product with Auto Trader Connect. The partnership will give Automotive Transformation Group's customers access to Auto Trader’s market-leading taxonomy and valuations data within the popular inventory management system.

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Matt Padgett Matt Padgett

Why “eating your own dog food” will help you sell more vehicles

Brilliant advertising will always be one of, if not the most effective levers for driving sales. It makes you stand out from the crowd and builds trust. Get it right, and your sales will flow like a well-oiled machine. Neglect it, and you’ll find yourself constantly fighting an uphill battle. To help you beat your competition and sell more vehicles, it might be time to eat your own dog food…

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Auto Trader Auto Trader

Auto Trader makes its valuation data available to all retailers to maximise margin potential of every sale

At a time when accuracy and efficiency is more important than ever to safeguard margins, Auto Trader is introducing the next iteration of its retailer solution, Auto Trader Connect, incorporating its award-winning market valuations. This new phase will seamlessly integrate the industry’s most accurate pricing data into retailers’ existing processes and systems, enabling them to buy and price their stock with confidence, whilst maximising the profit potential of every sale.

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Nathan Coe, CEO Nathan Coe, CEO

An update from our CEO

In his latest update, Nathan shares his thoughts on the market and makes sure you’re aware of how the teams here at Auto Trader can support you.

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Guest User Guest User

The ultimate guide to retailing electric vehicles

If you’ve never sold an electric vehicle or you’re just starting to get to grips with EV’s then this guide is for you. And if you’re sceptical about EV’s, we hope this guide challenges you to reframe your attitude towards EV’s. After all, they are the past, present and future of automotive.

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Richard Walker, Data & Insight Director Richard Walker, Data & Insight Director

Stay on top of pricing with the Retail Valuation and Price Position now in your Portal stock list

To help you react to the changing retail market as prices continue to move daily and adopt a vehicle-level pricing strategy, we’re adding our powerful Retail Valuation and price position to your stock list in Portal.

Easily glance through your stock to see which vehicles need repricing so you can price better, quicker and more efficiently to maximise margin and stay on top of the market.

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Camilla Ellerton, Consumer Marketing Director Camilla Ellerton, Consumer Marketing Director

Continuing to invest in bringing in-market buyers to your adverts

We’re committed to investing in powerful consumer marketing to bring in-market buyers to your adverts. We’ve reached buyers through nationwide advertising campaigns on TV, broadcast video on demand, as well as digital channels including YouTube, Facebook, and Snapchat, which has played a key role in being front-of-mind for young drivers.

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Guest User Guest User

Reading through the news headlines

There’s been a lot of negative stories in the press about the state of the UK car market. But what is the truth behind these headlines and what is the data telling us about the UK car market?

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Guest User Guest User

An update from our CEO

In his latest update, our CEO Nathan Coe shares our views on the market including what impact we are seeing from the cost of living crisis.

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Our Podcasts

All Chat, No Charts is a short weekly podcast where in just 10 minutes, we unpack pricing trends, shifts in consumer demand, and the insights retailers need to make smarter decisions.

No slides, no dashboards, just straightforward analysis.

Join Erin Baker Autotrader Editorial Director, award-winning motoring journalist and single mum of 2, as she chats to inspiring women from across the automotive industry about work, family, ambition and everything in between. Honest and uplifting, this podcast celebrates success, learns from setbacks, and reminds listeners they’re not alone.

We’re handing you The Keys on YouTube

Actually useful automotive advice from industry experts brought to you each week. Giving you tips and tricks to make your retailer smarter and more profitable. And to get you a good night's sleep.

Our dealers put their personalities front and centre. Their views, experiences and stories shared with you. Expect high energy, debate, and different perspectives all coming to the table.

Dealers on the day to day - in their own words, in their own worlds. We travel across the UK to visit real dealers to see how they work and achieve great things. We're proud to partner with every single on of them.