The future of Deal Builder: Why now’s the time to get on board

The way consumers buy cars is changing fast. More people are starting their journey online, expecting flexibility, convenience, and confidence long before they step foot on a forecourt. That’s why we created Deal Builder – designed to meet the expectations of consumers and deliver high-intent deals to retailers.

Now, we’re scaling Deal Builder to deliver a truly connected, seamless online-to-forecourt experience for buyers and retailers alike. That’s why Deal Builder will be free of charge until the end of 2025.

Let us know you’re interested here or speak to your Account Manager to get started on Deal Builder at no additional cost.

Investing in the future of automotive retail

We’re confident that Deal Builder represents the future of retailing, and we’re investing to make that future a reality. Over the course of 2025, we’re introducing a host of new developments that will take Deal Builder even further, including:

  • Sales Hub for all retailers – powerful tools to manage and track your deals

  • Optional reservations and appointment preferences – giving buyers more flexibility and control

  • Data-driven intelligence – to help you best understand your buyers and prioritise the deals most likely to convert

These aren’t just product updates – they’re part of a bigger strategy to make every interaction on Autotrader an opportunity with an informed, committed buyer.

Deal Builder. Now free until the end of 2025.

To support this next phase, we've made the decision to make Deal Builder available on all cars and vans on Autotrader. Available and free for the rest of this calendar year. That means every retailer has the chance to access the solution needed to thrive in a fast-evolving market.

Join the retailers already seeing results.

If you’re not already onboard with Deal Builder, now is exactly the right time to take advantage of our investment and embrace this bigger, more connected future.  

If you’re still in wait-and-see mode, now is the time to act. Click the link below or speak to your Account Manager to get started on Deal Builder at no additional cost.

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What van buyers want and how retailers can deliver