We’re handing you The Keys on YouTube
It’s here!
We’ve launched our brand-new YouTube channel: The Keys.
This is the place for dealers to stay in the know. It’s where we’ll pull back the curtain on the incredible dealerships we work alongside and what makes them tick; lay out the data and insights to make sure everyone’s on the inside track; and share incredible products that’ll take your forecourt to the next level.
There’s also straight-talking, no-nonsense content about dealers, for dealers. And if you’re just looking for a bit of fun we’ve got that too! Whatever you’re looking for, we’re here to help you find it.
Tom Johnston of Premier Vehicle Group recently joined up for some filming for the channel and had this to say
“There is a real opportunity for dealers to learn from one another in a fast-changing market, and this channel creates a space for those conversations to happen. It is very valuable to hear from others because they might have experienced a challenge or success that we’ve not yet come across, allowing us to lean on their experiences.”
The purpose of this channel is clear; to meet dealers where they’re at, in the spaces that are important to them and be able to deliver the content they find valuable.
The content
Straight Torque
Straight Torque is there to provide insight and straight-talking content from industry professionals who, between them have nearly 80 years of experience working with dealers, some having worked in dealerships themselves.
Our Straight-talking hosts, Marc, Greg and Hawk - speak to customers day in day out all over the country from OEMs, supermarkets, AM100 franchised groups to single owner operators with 5 cars. They've seen it all, and they’re sharing those stories with you.
This content is there to help your day to day, think of our masterclasses but reimaged into shorter, more direct and engaging video from. We’ll cover topics like EV anxiety, how to generate more ad views and stocking strategies. Everything you’ll need to get the best performance possible and take your dealership to the next level.
All chat, no charts
These short 10-minute videos are there to break down the complex data Autotrader collects on the market and turn it into actionable takeaways for dealers. We’ll cover topics like pricing movements in the market, changing consumer behaviour and how the automotive market is performing
We’ve not here to dive into the complexities and leave you more confused than when you tuned in. Our hosts Marc and Emma will run through the key signals and messaging the data is pointing to so you can walk away with a clear mind and the data to back your decisions.
Dealer stories
This is a space for you, the dealers. We want to showcase all the incredible work you do each and every day. We’ll be traveling up and down the country to showcase real dealers and see how they work to achieve great things. At Autotrader we are committed to helping elevate dealerships because as our partners your success, is our success We are proud to now have this new platform to shout about the amazing people we work with and their incredible work.
From the forecourt
This is where we get to have a bit more fun. Bringing together retailers from across the UK to put their personalities front and centre to share their stories, opinions and experiences. Controversial stocking opinions, EV debates and heated dealer discussions, we haven’t held back and neither have our dealers. This is the car trade, but not as you know it. Real retailers taking on games, debates and unfiltered conversations that go far beyond the headlines.
The Keys is all about our dealers. This is the space for you to stay in the know - from behind-the-scenes looks at standout dealerships, to hard-hitting conversations between the retailers who make our industry tick. This is just the beginning, and we can’t wait to see this platform grow.