Introducing Tactical Economy Stock

In the next few months, we’ll be introducing Tactical Economy Stock to our retailers. This new category of tactical stock offers an inexpensive way for retailers to advertise stock between £2,500 - £7,000.

For Partners already integrated with our Advertisers API, Tactical Economy Stock allowances will be retrievable from the Advertiser API. This stock will be available to independent car and van retailers as an add-on to their Autotrader package and can be booked with their Account Manager or via Portal.

Why have we created Tactical Economy Stock?

Currently it can be expensive for a retailer to advertise cheaper stock on Autotrader. Tactical Economy Stock offers a cost-effective and flexible alternative to retailers looking to sell the occasional cheaper vehicle outside of their contracted allowance, like Tactical Bargain and Tactical Any-price stock works today.

What is the impact to Partners?

This change introduces a new way retailers can subscribe to advertising on Autotrader, and there is no functional change to how advertising capping works.

Once a retailer has published stock that meets their cumulative allocation any additional stock will be capped and if you see any unexpected activity or have retailer queries around unexpected capping this will be the cause.

We’ll be introducing additional features around advertising allowances via the Advertisers API in the coming months. Further details on the exact changes required for Partners will be available soon.

If you would like to integrate with the Advertiser API more information can be found here.