Unlock unique insights with Buying Signals
Buying Signals is our latest development that brings unique buyer insights into your system via Autotrader Connect. Gain access to richer data and insights about buyers that matter to retailers, helping you to create a connected online to offline journey in your system that helps retailers succeed.
Discover Buying Signals
Buying Signals is now available to Partners via the Deals API and has been available to our retailer’s via Portal since November.
How Buying Signals can enhance your platform
Smarter deal management workflows
Buying Signals enables better lead management and identifies high intent buyers. Meaning retailers can tailor their approach and allocate resources accordingly.
In Portal we display the three buying signal flags alongside each deal in Sales Hub helping retailers make decisions at a glance. Intent is based on buyer behaviour and interactions, what they’ve done, not just what they’ve looked at. The three signals of intent are:
High Intent
Local
Vehicle Saved
Examples of Portal are working prototypes and subject to change
Connecting consumer activity to the deal
Combine buying signals with deals through our Deals API to create systems that enable a seamless online to offline journey for buyers. Offering key insights into each consumer after they have submitted a deal.
Buying Signals enhance the Deal Builder journey for retailers and appear on every deal within Portal, this helps retailers understand where the customer is at in their journey and creates a tailored experience from online to forecourt.
Examples of Portal are working prototypes and subject to change
Intelligent insights into buyer intent
Buying signals unlocks deeper insight into buyer intent and preferences . By using this data in your systems, retailers gain a better understanding of their buyers which they can use to tailor their approach, understand where the customer is in their journey, and engage with confidence.
Watch back our dedicated webinar
On the 20th of October, we hosted a dedicated partner webinar to share more information on Buying Signals and the technical requirements available through Autotrader Connect to complete an integration.
Watch back the webinar on demand here.