Autotrader | Insight blog
Insights from the UK’s leading automotive marketplace
Introducing our new brand platform and multi-million-pound marketing campaign
This autumn we’re launching a new way of talking about Autotrader. A new brand platform that can flex across campaigns, stand the test of time and broaden our relevance.
Could You Be the Next Award-Winning Retailer? Nominations Close Soon!
The 2025 Autotrader Retailer Awards are now open for entries, marking 18 years of celebrating excellence across the automotive industry. With just one week left to submit your nomination, the countdown is officially on to be recognised as one of the UK’s leading award-winning automotive retailers.
An update from our CEO
As we move into the second half of the year, our CEO shares his reflections on some significant milestones over the last few months, the outlook for the remainder of 2025 and Autotrader’s vision for the future of automotive retailing.
What do car buyers really want?
Uncover what 225,000 car owners told us about their car in our Drivers’ Choice Awards survey.
Rolling out grid view in desktop search for all non-car vehicles
We’ve rolled out a redesigned grid view for Vans, Bikes, Motorhomes, and more—enhancing desktop search with consistency, accessibility, and speed, backed by rigorous testing and user insights.
Our Podcasts
All Chat, No Charts is a short weekly podcast where in just 10 minutes, we unpack pricing trends, shifts in consumer demand, and the insights retailers need to make smarter decisions.
No slides, no dashboards, just straightforward analysis.
Join Erin Baker Autotrader Editorial Director, award-winning motoring journalist and single mum of 2, as she chats to inspiring women from across the automotive industry about work, family, ambition and everything in between. Honest and uplifting, this podcast celebrates success, learns from setbacks, and reminds listeners they’re not alone.